Created by Geraldine Jones, an aesthetician and clinic owner.

Geraldine Jones is the founder and creator of Skin Formulas. With 20 years experience in the skincare industry having worked in Ireland and abroad, Geraldine truly understands skin both inside and out.Β 

A passion to help people feel good about themselves, drove Geraldine towards a career in skincare and led her to become an aesthetician working with some of the industries top skincare brands.

With a determined mindset and clear vision, Geraldine opened her own skin clinic, Mediskin, in 2014 in Nenagh, Co.Tipperary.Β  Β 

Listening to her clients and realising the struggles they were having in understanding the complicated steps and products involved in a skincare routine led to Geraldine creating Skin Formulas. A brand designed to simplify skincare.Β 

Since its launch in 2019, Skin Formulas has quickly become a leading Irish skincare brand launching first of its kind products on the market.Β 

Armed with a passion, knowledge and real interest in the skincare industry and needs of her clients, Geraldine strives to stay on top of industry developments and lead Skin Formulas as an innovative skincare brand designed specifically with the customer at the centre of every product.


Our Ingredients

Our multi-functional products contain the highest levels of active ingredients and are loved – and used – by skincare professionals.

Our innovative skincare formulas are designed to balance your skin type and pair seamlessly with specialty treatment products to tackle your top skin concerns – truly personalised skincare solutions.

Our Beginning

Founded by Geraldine Jones, Skin Formulas was created with one clear goal: make skincare simple!

With 20 years in the skincare industry as an aesthetician working in clinics in Ireland and abroad, Geraldine clearly understands skin…both inside and out.Β 

Opening Mediskin in Nenagh, Co.Tipperary, Geraldine worked with different products to tackle a wide range of skincare concerns. She found a common theme: too many complicated steps, not enough products with the right ingredients.Β 

Armed with a clear goal, industry knowledge and a drive to help make people feel good about themselves, Skin Formulas was born.

Our Journey

Launching in 2019, Skin Formulas arrived on the market with a full range of products created with the core ingredients our skin needs.Β 

Today, Skin Formulas is leading the way for Irish skincare brands with our innovative use of active ingredients to treat common skin concerns.Β 

Hero products such as β€œClear” and our award-winning β€œBakuchiol” have revolutionised skincare to target your specific skin concerns in an affordable and achievable way.Β 

Built on trust in the process, transparency in the ingredients and honesty in the results, Skin Formulas is a brand with you, our customer, at the heart of every decision we make and product we launch.Β 

Our Commitment

As the winner of Best Irish Beauty Brand at the 2023 Hi Style Awards, we are always moving forward to adapt to the needs of our customers to create products that are just for you!

In an industry that is constantly changing, our focus and commitment remain clear:Β 

  • Stay on top of industry trends.Β 
  • Continue to listen to the real concerns of our customers.Β 
  • Keep creating innovative skincare products to treat every stage of your skincare journey.Β 

Would you like to know more?
We’d love to hear from you!