Affiliate Set-Up Guide

Welcome to the Skin Formulas Affiliate Program! We can’t wait to start working with you and want to make it as easy as possible for you to earn a commission. This pack will take you through the essentials of becoming an affiliate and using our affiliate dashboard.

We pay our affiliates every 60 days. It can take up to 28 days for a sale to be approved. There is a minimum payment threshold of €4.66 that you need to hit for your payment to be made.

In the “Payouts” area of your affiliate dashboard, you will be able to keep track of all your upcoming and historical payouts. To receive your payments, you must set up your payment method.

How to set up your payments method

1. Click the downwards facing arrow in the top right corner of your affiliate dashboard and then click “Settings”
2. Enter your details next to the heading “Payout settings” and then click “Register for Payouts Service”.
3. Continue filling out your details on the next page to let us know where you would like your earnings deposited.
4. You’re done!

Where to find your affiliate links

You’ll be able to generate your own affiliate URLs with ease using your affiliate dashboard. Click “Affiliate URLs” on the left-hand side of the Affiliate Area. You can then simply enter the URL of a specific page on the Skin Formulas site to create a personalised link.
It is also possible to add an optional campaign name to help you track the performance of your link.
Please reach out to if you would like to customise your slug.

What is affiliate creative?

Creative is the advertising material that you can use to promote Skin Formulas. Some creative are more universal than others, and some tend to produce higher click-through rates. We provide our affiliates with text links, banners and social media content to promote our products.

Text Links

Text links are text-only hyperlinks to pages on the Skin Formulas website that you can embed in content. Common examples of this are embedding text links into product and service reviews, how-to guides and product, brand and tips listicles. You can also use these links in your social media in areas such as Stories and links within your profile.

There are four types of text links you should use:
1. Traditional links to the Skin Formulas homepage
2. Category focused links to popular product categories
3. Product-focused links to best selling products
4. Seasonal/occasional-focused links to offers dedicated to the respective season or occasion


Banners are graphic image ads that link to specific pages on the Skin Formulas website. You’ll find all our banner creatives in the “Creatives” section of your Affiliate Area. You can upload banner ads to your website or email newsletters.

Social images and video

We will regularly supply our affiliates with both image and video content to publish across social media platforms. You can access this content here.

How to use affiliate text links on social media

Unfortunately on Instagram, you cannot add clickable links to your in-feed post captions. However, there are several methods that you can use as a workaround:

• Put an affiliate link in your bio and direct your Instagram followers within your in-feed post captions.
• Put a link in your bio which will direct your Instagram followers to another site outside of Instagram to make a purchase (e.g. your website, blog, or other social media channels) where you can add multiple affiliate links.
• Use a third-party app such as Linktree that allows you to house multiple affiliates and non-affiliate links in your Instagram bio.
• Include links in Instagram Stories by using the Link Sticker feature.
• Use voucher and coupon codes to encourage conversions (please reach out to if you would like a customised voucher code to be created).

Promoting on Facebook is easy and can be done in several ways:

• Add an affiliate link within the caption of the post.
• Add a button on your page that contains your affiliate link (e.g. “Shop Now)
• Add an affiliate link to Facebook groups that you are a part of. These groups must be relevant to Skin Formulas and your post must not appear in any way as spam.

Many affiliates earn commission by including their affiliate links within their video content. Please ensure that the links relate to the content of the video and are mentioned in the video itself – for example, “Click the link below to try this product for yourself”.

There are a couple of ways that you can publish your affiliate links on Pinterest:

• Create a pin of your own and supply an affiliate link as the URL for that pin.
• Pin existing products and use the edit button to replace the original link with an affiliate link.

On Twitter, you can easily add affiliate links to your website that contains affiliate links to your tweets.

TikTok does not allow you to add links to videos, however, there are several workarounds to promote affiliate links:

• Add a shortened affiliate link to your profile bio. TikTok personal accounts do not allow you to place a clickable link in your profile, so please ensure that you have a business account to enable this option.
• Add your affiliate link to your content description.
• Redirect your traffic to social media channels, blogs and websites where your affiliate links can be displayed.
• Use a third-party app such as Linktree that allows you to house multiple affiliates and non-affiliate links in your profile bio.